Figma 6292:71439. Hero "Permanent life insurance, without the medical exam." The widget "Who are you looking to protect?" (Spouse/partner · Children · Whole family · Other) IS funnel question 1 — clicking a card opens the funnel with it answered. USP bar: member rates · 31-day risk-free · cash value.
ages 45–85 · no medical examscreenshot ↗
E2
Planned
Competitor Template landing
"AAA Life vs <competitor> — What's the difference?" Single CTA "See my AAA Life rate" into the same funnel. In the Figma GIWL group but deliberately NOT built yet (Greg, 2026-07-31 — "leave competitor for the moment").
second entry pointnot built yet
☎
Global modal
Talk to an agent
"Talk to a Guaranteed Issue Whole Life specialist" — Call (855) 354-7049, Mon–Thu 8am–10pm, Fri 8am–8pm, Sat 9am–3pm EST. Opens from every header's "Talk to an agent" and the coverage screen's "phone call" link.
available on every screenscreenshot ↗
Q1
No-widget entry
Who matters when thinking about this coverage?
"This helps us understand who you're protecting. You'll choose your official beneficiary later." Same four options as the widget. Shown ONLY when the funnel is entered without a widget answer (panel jumps, permalinks, the future competitor CTA) — widget entrants skip it.
skipped by widget entryscreenshot ↗
Q2
Multi-select
Tell us about your coverage goals
Select all that apply: inheritance/gift · final expenses · outstanding debts · cash value · replace/supplement a policy · Other. The FIRST pick drives the personalised copy later (interstitial "You told us…" + the coverage headline's motivation).
1 of 4 · sidebar chip fillsscreenshot ↗
Q3
Single pick
When do you want your coverage to start?
As soon as possible · In the next month or so · Just researching for now — click advances. Callout: 31-day risk-free trial ("cancel for a full refund of any premiums you've paid").
click advancesscreenshot ↗
i
Interstitial
Next, a few details to calculate your exact policy cost
"You told us you want this coverage to…" (echoes the goal) + we'll-only-ask chips (ZIP · Gender · DOB · Email) + How-it-works timeline ($3,000–$25,000, beneficiaries, cash value, payout). CTA "Add basic details".
goal-aware copyscreenshot ↗
Q4
Form
A few details about yourself
ZIP code ("Rates can vary by state") · Sex · Date of birth. Live validation chips: "Downtown Denver ✓" on 80202, "Age 49 - Guaranteed Issue ✓" for ages 45–85. "Used to calculate your rate, which will never go up."
2 of 4 · chips validatescreenshot ↗
Q5
Single pick
Are you a AAA member?
Yes, I'm a member · My spouse is a member · No, I'm not a member. "You don't need to be a AAA member to apply." Any answer opens the rate modal; a member answer earns the 10%-off member rate shown on the loading screen.
with-you-for-life calloutscreenshot ↗
G
Gate
Your personalized rate is ready!
Modal over the member step. Left panel speaks the visitor's answers back in plain language ("…can help you [cover final expenses] — protection built for [your whole family]"). First/Last name optional, EMAIL required → red "See my rate". Funeral costs $9,000–$12,000 fact.
email = the gatescreenshot ↗
Q6
Rate select
How much coverage do you want to <motivation>?
Seven tiers: $3,000/$23 · $5,000/$34 · $7,000/$45 · $10,000/$62 · $15,000/$90 · $20,000/$113 · $25,000/$139 per month. "Want more than $25,000? Our highest tier is available by phone." CTA "Apply for coverage".
3 of 4 · headline = motivationscreenshot ↗
⤓
Hand-off
Setting up your application
Full-screen navy loading: "We're getting your quote ready… your details will be pre-filled when you continue." Card shows the chosen Coverage + Monthly premium; members get a third cell — "Member rate: 10% off applied". AM Best A (Excellent) footnote.
where the design endsscreenshot ↗
End of the designed flow
The Figma GIWL group ends on this loading screen — enrollment beyond it is client-owned and was never designed. Everything upstream (landing widget → goals → details → member → email gate → coverage tiers) is clickable in the prototype.
100%
scroll zoom·drag pan·click card for design notes
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