GeneX · Prototype Hub

Fetch Pet Insurance

gcgylmgf

Conversion concepts and landing pages built for Fetch Pet Insurance.

MyPet Quote Funnel · Initiatives

Conceptgclm AI Educational Content updated 8 days ago Proposed design for client review — "Nina", an AI guide layered on the Quote page. A once-per-visit intro (desktop on arrival; mobile on the first tap of her pill), then short explainers you page through in four contents categories: What makes Fetch different (the 6 coverage USPs), Customize your price (4), How pet insurance works (2) and Pre-existing conditions (1) — the category name is the overline above each headline. It opens in Audio — a static Nina lock-up over an audio bar whose blue dot scrubs the clip, showing elapsed and total time — and the Control Panel's Activity Type pill switches every card back to Video (the clip thumbnail). Audio is its own design, not just its own player: the intro says "listen to" rather than "watch", the contents rows drop their thumbnails, each category is bylined "6 clips · 4 min" instead of "6 short videos", and the in-page "Watch & learn" video rail comes off the page entirely — her floating hub is the way in. Quote page only; desktop + mobile.
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Conceptgclm Summary Page updated 31 Jul Proposed design for client review — the Summary ("Your pet's coverage") on its own, opened straight from the master journey with no Wellness plan taken, so the routine-care upsell shows. "View coverage details" opens the coverage sheet, "Customize wellness plan" opens the Fetch Wellness plan picker as a sheet (Essentials / Advantage / Prime, add or skip), and "Customize price" opens the payout / deductible / reimbursement modal — Continue applies the picks to the Summary. Sheets slide over on desktop / bottom-sheet on mobile. The page is isolated: Back, Add pet and the fetchpet.com links are off, and the Design States control panel is hidden.
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Conceptgfgc Quote Page updated 10 days ago Proposed design for client review — a redesigned Quote page ("The most complete coverage in one simple plan.") on a 4-step journey (Pet Details → Quote → Summary → Payment). Sticky quote sidebar with Harvey's price, an Accident & Illness card showing payout / deductible / reimbursement and two optional add-ons (Routine & Preventive care, sick-visit exam fees) above a Continue footer bar, sticky section nav (Covered / Not covered / Compare — icons + underline on the selected tab, both breakpoints) with scroll-spy, 8-brand comparison table, Trustpilot testimonials. Nina's Watch & learn videos are built and kept in the page, but hidden for now (preview with ?aivideo=true). Three slide-over sheets: Customize price (payout / deductible / reimbursement / sick-visit fees), Fetch Wellness plan picker (Essentials / Advantage / Prime with benefit-limits table, price recomputes) and How much Fetch pays (breed-specific conditions). Built from the Fetch x GeneX Figma "01 Quote" Desktop + Mobile frames — responsive, with a mobile hero, inline Covered/Not covered/Compare section tabs that pin to the top of the screen once scrolled past, and a sticky price bar.
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Conceptgc Quote Page · Sprint C825 C825 updated 4 days ago Sprint C825’s working copy of the Quote Page initiative — a byte-identical fork taken 2026-08-05, so the original stays untouched for comparison and this one carries the sprint’s changes and its own client comments. At creation it is the Quote Page exactly as it stands: the redesigned quote screen with its sticky sidebar, Plan overview price card (Current / Challenger / 2 layouts), section tabs with scroll-spy, coverage USPs, example bills, comparison table and Trustpilot testimonials, plus the Control Panel groups for sick-visit exams, region, price matrix, discount, Wellness version, USP cards, the price-card layout and an AI Explainers toggle (default off) that brings in Nina’s educational layer: the floating “Pet Insurance Guides” hub in the bottom-left corner — What makes Fetch different (six USP videos that follow the region and sick-visit permutations), Customize your price, How pet insurance works and Pre-existing conditions — plus the “Watch & learn” carousel above Compare, whose cards open the same library. A Content Block toggle swaps the page’s third section between Compare (the default — heading, inline comparison table and fine print) and Example Bills, which brings back the “Example claims — and what Fetch paid” cards, gives them the third tab, and stands Compare down to the “See how Fetch stacks up” panel alone. A Bill Example toggle (default on) makes the example bills answer the coverage the user has actually chosen: the Customize price sheet gains a worked example under its three settings, showing what a $4,133 swallowed-object bill pays back as you move payout, deductible and reimbursement rate, and the Example bills cards follow the committed selection instead of quoting fixed figures.
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Conceptgc Quote Page · Price Card Variant C825 updated 8 days ago Where an update to the Quote page’s price card is designed and taken to the client for sign-off, without touching Sprint C825 — that copy is already with the devs, so it must not move while this is under review. A fork of C825 taken 2026-08-13, carried over whole and byte-identical, with its own version history and its own comment threads. The price card is the subject: the sticky sidebar on desktop, the in-page card on mobile, its Plan overview layouts (Current / Challenger / 2) and the Customize price sheet behind it. The rest of the page — hero, section tabs, coverage USPs, example claims, comparison table, Trustpilot — comes along as the backdrop the card is judged in, and is not what is being reviewed here.
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Funnelgygc Additional questions updated 10 days ago Working fork of the Master Journey (2026-07-23) that extends the needs analysis to 11 steps — after zip: biggest health worry, coverage priorities (multi-select), past vet bills, spending approach and routine care, all before lead capture. Every answer lands in the profile side panel, and the step counter / progress bar recount to 11.
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Funnelgc Needs Analysis → Lead Capture · Sprint C908 C908 updated 4 days ago Sprint C908 starts from a like-for-like replica of what Fetch actually ships today: the six-step needs analysis — Pet type, Name, Breed, Age, Gender, Zip/Postal code — and the Lead Capture overlay that follows it, transcribed from the production source at picked-app/clients @ 482b87fb6 rather than redrawn. Every heading, hint, testimonial and error message is the real string; the breed dropdowns carry the live lists (528 dog, 102 cat); the pet avatars, Quincy CF and all 32 icons are the client's own files. The desktop sidebar (pet avatar, answer summary, rotating Trustpilot review), the per-step tip card, the mobile profile pill and the progress bar all behave as production does — including the details that only show up under measurement: the heading that steps 32→40px at md, the dialog that scrolls inside itself rather than scrolling the page, and the Summary badge weight that production's own cascade never applies. The Control Panel carries the two axes worth reviewing: Region (U.S. / Canada), which decides which country the ZIP lookup resolves to and therefore whether you can reach the Kentucky call-us modal or the Canadian province dead-end; and Pet (Dog / Cat), which drives the breed list, both gender icons, the avatar, the breed copy, every step tip and every testimonial — and which follows you if you pick on step one. Both validation layers are live at every field, with the production messages verbatim. Scope stops at Lead Capture; the quote page and everything after it are out of this sprint.
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User test

Funnelgygc Complete flow — quiz + Quote Pagev3 User test · 2026-07-27 updated 10 days ago Additional questions + Quote Page combined into a COMPLETE flow (both sources untouched): the 11-step needs-analysis quiz → lead capture → the redesigned Quote Page personalised by the quiz (pet name, breed copy, conditions modal, pet photos) → Continue into Fetch Wellness → Summary → Add pet — the Wellness chooser is skipped when a plan was already added on the quote page, and the Adjust-price choice carries through to the Summary. Quiz answers are captured but deliberately drive nothing downstream.
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Funnelgc Complete flow — quiz + Quote Pagev4 User test · 2026-07-27 updated 10 days ago v4 of the user test: everything after the postcode step is a new needs-analysis set. Q1 "Which sounds most like you?" is single-select; the next four are multi-select — what you'd want covered if something happened tomorrow, what everyday care matters, and "what would you want help paying for?" asked twice, once as a flat list and once as three bundles, to compare the two treatments. The profile side panel lists every option picked. Everything from lead capture onward — the redesigned Quote Page, Fetch Wellness, Summary, Add pet — is identical to the "Complete flow" test (v3).
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Funnelgc Complete flow — quiz + Quote Page (C825)V5 User test updated 10 days ago V5 of the user test, on the SPRINT C825 quote page instead of the Quote Page initiative — so the walk shows C825's price card, Plan overview heading, openable USP cards and Wellness Cards sheet. The needs analysis is 8 steps: every question up to postcode, then just two — "If Rex had an unexpected issue tomorrow, what would you want covered?" and "What everyday care is important to you and Rex?", both multi-select with no minimum and both now carrying a price badge — "Does not affect price" on the first, "May affect price" on the second. v4's other three questions are gone. AI Explainers ships ON, so the quote page lands with Nina's floating "Pet Insurance Guides" hub and the "Watch & learn" carousel; the Control Panel pill turns both off, and she is only ever on the quote page itself — the lead-capture gate, the quiz, Fetch Wellness and the Summary are all clear of her. Lead capture, Fetch Wellness, Summary and Add pet are v4's.
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